See How You Can Use Some Simple Tools
to Produce Sales and Loyal Clients
My name is Simon Rosenberg and I am a Prosthodontist
(dentist specializing in Crown, Bridges, Dentures and
Implant-supported Reconstruction) practicing Comprehensive and Cosmetic Dentistry on the
Upper East-side of Manhattan in New York City.
Dr Rosenberg's Profile on
LinkedIn
While I have used computers since 1966, used personal
computers since 1981, have been on the internet since 1985
(before the World Wide Web [the www. in almost every web
address]) and had a web-site for my practice since 1989, I have
learned a lot over the past few years that has boosted the
number of visitors to my website. More importantly, my work on
my website had dramatically increased the number of visitors
from my web site who become patients for the dental care I and
my staff provide.
You Must Stay In Touch with Your
Existing Patients/Clients and
with Prospective Clients that You Have Any
Contact With!
If you don't know how to
begin, CLICK HERE to download my FREE eBook entitled "6
Goals and 12 Action Steps to Success on Internet"
A
Proposed Road Map for your trip to Internet
Marketing
It is crucial that before one
goes on a trip into territory that one has not gone before,
that they have a guide and a set of goals. In normal
travel, there are options: You could
1 - read guide books
about the places planned,
2 - consult travel agents for advice,
3 - sign up for an all-inclusive
package, or
4 - hire a guide to take you each
step of the way.
(or perhaps just some of the
steps)
The same is true with
using the Internet.
Most business people
fall into one of three groups:
1) New to Internet and
Technology and don't know enough to even begin to profit from
the Internet or a Website.
2) People who have had some
use and understanding of the Internet, and know how it can be
used to enhance an existing business.
3) People with considerable
Internet experience in some areas and who need help to organize
and plan implementation of an "Internet" Stategy for their
business.
Internet Dental
Enterprises and its associates can help in a number of
ways. Specifically, the three approaches are similiar to
the Travel Analogy discussed before.
1) If you are only
familiar with sending out and reading e-mail, then you will
need a step-by-step guide to using the internet to increase
your business.
By the way, this works for all
businesses whether they are on-line or off-line, or are regular
businesses (doctors offices, pizza shops, accountants, lawn
care, etc.) or internet-based businesses. Even a pizza
shop or dry cleaner or hair salon can generate business and
more importantly get customers during times of "slow"
business.
Most important to you is that
this can be done with no or little (under $100) of cost.
E-mail is free and sending out e-mail to a list of your
existing patients or customers is done with the entry of a
single message that will be customized with the persons name
and sent out simultaneously.
2) If you have some
understanding of the internet's working, then some guidance
will boost your business with simple techniques. For some
it means recommending software for website creation.
Others need a step-by-step guide to registering a name on the
internet and options for having the web site hosted on a
computer called a server, which is generally run by an Internet
Service such as GoDaddy, Hostgator, etc.
More advanced
entrepreneurs will need to improve their techniques of writing
great copy with the goal to get the reader to take some action
that generates business -- provide an email and name to build a
list, order something online, call the business to get more
information or make an appointment or place an
order.
Graphics, audios and videos,
articles, reports and eBooks are important to enhance the
effectiveness of your site.
The topics of Search Engine
submission and optimization (SEO), Traffic Generation,
Affiliate Marketing, Joint Ventures (JV) are very powerful and
make the difference of thousands of visitors and sales between
mediocre sites (that are not much more than on-line info
brochures for the business) or successful sites (that
generate other streams of business and profit) and highly
successful sites that do all of the above with little effort
but with 10 or 100 or 1000 times the rewards.
All of these skills
and this information can be learned and the learning
curve can be accelerated in speed and lessened in difficulty
with the right tools, right info and a little
guidance.
3) The Third approach
is to outsource all (or part) of this and have someone do it
for you and your business. We can help here as well with
associated resources in website developement, video and audio
creation, etc. from vendors that have helped
me.
Now Take a look at the
Goals I have set for my Dental Office's Website that generates
over 30 new patients a month just from the internet (at under
$500 per year for my hosting companies and software
tools)
I
have developed 12 Simple Action Steps that are a blue-print to
success on the Internet.
Therefore, You Need a Website
Here are My Goals for This Website
1) Assist Dentists, Physicians, Surgeons, Chiropractors and
others in businesses outside the Healthcare Industry to
increase their use of the internet, to boast their business and
increase their profits. The internet is a fast-evoling
environment which has fascinated me long before the
World-Wide-Web was added (orginally it was only for email and
file sharing via FTP and bulletin boards). With the Evolution
to Web 2.0 with Rich Media and Social Networking, a new
dimension has been added.
2) Share the tools that have worked for me to accomplish my
goals above, so others do not have to struggle with multiple
learning curves and road blocks.
3) Monetize this website to help with my three children's
tuition bills. Some of the products I will talk about are ones
that I have used and feel would help others. If the company has
an affiliate program, I have used that link to promote the
product on an affiliate basis. If I have not used the program,
I will not promote it, or I will disclose that fact.
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