Jun 14

I just sent the following to my subscribers, but Mike wants me to open up this offer to My Blog Readers:

Here is the deal…

Back in February of 2007, Mike Filsaime held a secret Private Workshop at an
undisclosed location.

Over 100 people paid $5000 for the Workshop.

He then took those DVD’s (Which now sell for $1297) and sold it out in record
fashion in under 7 days to 2500 people. Since then… over 3000 people have paid
for that information.

The success stories that followed have changed the face of Internet Marketing.

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Jun 01

Another example of How important having your patients’ email addresses came up recently.

Some of my staff members thought it might be nice to have a 4-day Memorial Day weekend break. The schedule was blocked off for the Friday before Memorial Day and no one was put in the schedule.

The ony problem was that we have a hygienist who only works on Fridays, and she was never in on the decision and she planned to work.  Since I still had to come in that Friday for other reasons, I sent an eMail “Blast” out to all the private patients who are due for recall and cleaning and offered an incentive (waived the exam fee) if they would come in to fill the open Hygiene slots.  Within 5 minutes one patient booked and by 3 hours, the day was filled.

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Jun 01

 

When I started my private practice in 1989, I followed some innovative, yet traditional ways to stay in touch with my patients.

  1. We sent out post card reminders that patients are due for their periodic examination and cleaning. We found that if the patient filled out their own address, in their own handwritting that the response to the reminder postcard went up dramatically — perhaps because when they received the card they recognized their own handwritting and accepted that as a sign they had committed to the recall (recare) appointment.
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